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Painting the Triangle for 15 Years: An Interview with Socaz Painting

By Kristen Bosse

Please describe a little bit about your company and the services you offer.

Socaz Painting is a residential painting and a commercial painting company serving the triangle for over 15 years. We specialize in interior painting and exterior painting. Torrance DeLeon is the owner of the company and the guiding force behind the nine employees who's dedication and commitment is key to providing on time quality service every time.

How did you get into this line of work?

Providing service to customers has always been my driving force. Before I met Torrance, I did creative makeovers for interior spaces. Most of the colors I used were difficult to apply especially if my customers wanted any sheen. With ceilings, walls and trim work to be done, I didn't have the help I needed to make over spaces in a timely fashion. I did a color consult for Torrance and was able to see his technique in applying different coatings on walls. The application of the process fascinated me. Within a month after meeting him in 2006, we've been partners ever since.

In your opinion, is there anything more to painting than simple aesthetic beauty?

Coatings are much more than just aesthetics. They provide protection between the elements and the sub-straight. They also, if applied properly, preserve the walls, ceilings and trim on the interior from of homes from the wear and tear homeowners can sometimes inflict on them. Coatings have advanced over the years and are more durable and strong to withstand a lot of punishment that we throw at it. Having said that, it's the aesthetic qualities that we still look to when we paint a surface.

Why should people care about the paint on their house?

The paint on a house is the first line of defense to the exterior elements. Water, mold, mildew and other contaminants weaken the integrity of any surface. With proper perpetration, washing thoroughly, caulking, sanding and priming when needed, it prepares the surface to receive the paint, preferable with an acrylic paint, the longevity of the paint is extended. In the Triangle area, seven to ten years is the average.

I notice you are part of the PDCA. What does this exactly mean about your services and how you became a member?

The PDCA is an association that stands for "The Painting and Decorating Contractors of America. An association that has been in existence since 1884. Being a member of PDCA shows commitment to the industry and our business. This organization allows Socaz Painting access to all training and support we think that is vital to be successful in the industry. PDCA have created national standards for the industry that protects both the consumer and the contractor.

What qualities should people look for in a good painter?

The qualities of good painters are usually expressed from the moment the homeowner and the painter meets. Punctuality is a must, and understanding of the needs and concerns of the customer and fulfilling the needs. Understanding today's coatings and their application. These are the qualities of a good painter.

Are there any green products you have been utilizing in recent years?

There are a lot of green paints and paint products that are being used by painters today. Many paint lines are carrying no VOC and low VOC paints. Most colorants used by paint suppliers are no VOC colorants. Interior and exterior oil paints are lead free. We also have EPA-certified lead paint removal experts, as well as paint disposal experts.

It is sometimes said that picking a color is the most difficult part of the painting project. What assistance, if any, do you offer your customers in choosing a color?

Choosing color is an important step in painting any space. I am the resident color consultant for Socaz Painting, and I can tell you that customers are more color conscious now than ever before. Picking a color to compliment any space takes time and patience for anyone choosing a color that reflects their personality and feelings. When a customer don't know what to do, that's when a consultant is needed for for color assistance. SocazPainting offers that service for its customers.

How does your business help new home buyers?

We can help new home buyers create a space that reflects who they are. We're able to assist each new homeowner in selecting the right colors, paints and coatings that they can feel good about.

How much can a good paint job increase the value of a house?

A good paint job will reflect the nuisances of both exterior and interior spaces. The right color and sheen on walls and siding can enhance the beauty of any house. It is a very inexpensive way to make an old home look new again. This act alone increases the value of any space.

What's the best way for people to get in contact with you?

You can contact Socaz Painting @ (919) 510-0140, or contact us at

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