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The Ins and Outs of Hardwood Floors: An Interview with John Daniell of JD Floor Store

By John Daniell

Tell us a little bit about your company and the services you offer:

JD Floor Store is a Floor Covering Retailer of Hardwood, Laminate, Carpet, Tile, Vinyl and all other flooring materials. We focus on Material sales in our Charlotte store and in the Triangle we offer a Full-Service/Turnkey Materials and Installation Package.

What are the main decisions that people need to make when it comes to choosing new hardwood flooring?

Depending on if your Subfloor is Concrete or Plywood (crawl space or slab) will decide if you're able to use a solid hardwood flooring or must use an engineered product (Solids can only be nailed down on plywood, while engineered hardwood can be glued direct to concrete or plywood; as well engineered wood can be "floated" with a pad underneath).

What type(s) of hardwood floors work best for high-traffic areas and why?

Laminate flooring while not known as a high end or "real hardwood floor" is the most durable option and the newer style 12mm options offer a very realistic and high quality product unlike the thinner 7/8mm options we are all used to seeing in the past... Another up and coming option for the residential market ‎is called L.V.T. Or Luxury Vinyl Tile (typically these have been reserved for Commercial application and are now being widely used on the residential sector). Our #1 selling product currently is Strand-Bamboo and one of the brands we Carry "CaliBamboo" offers the highest Jenka Hardness rating of any Hardwood Flooring at 5,000 (the hardest traditional wood is Brazilian Walnut aka Ipe with only 2,700 as is most other brands of strand bamboo).

What are some of the most popular hardwood floors for homeowners in North Carolina?

Currently the Strand Bamboo options are extremely popular. Traditionally speaking Oak Hardwood flooring has been the standard and while in some markets it is becoming less popular in North Carolina it still reigns supreme. Brazilian "Exotic" species like Jatoba (Brazilian Cherry), Ipe (Brazilian Walnut), Cumaru (Brazilian Teak) and Succupura (Brazilian Chestnut) along with Tigerwood and Amendoim are the most popular of these Brazilian-South American "Exotics".

Can you explain how to properly maintain hardwood floors so they last longer and still look good?

The Drier the better, Water and Wood don't mix well so never "wet mop" sweeping nearly daily along with spot cleaning is suggested. When a cleaner is necessary using a "Streak Free"/"Residue Free" cleaner is best both "Bona" brand and "Bruce" brand offer great cleaners. Murphys Wood Soap and Orange Glow floor restorer are among the worse things you can use as they leave behind a waxy buildup that can look good initially with one use these tend to create a cloudy/hazy look with multiple uses and foot traffic.

What advice do you have for someone who wants to install hardwood floors but has a limited budget?

Save your money for what you really want, get an equity line on your home as it is a large investment that does not depreciate and/or explore less expensive options like Laminate.

What's the best way for people to contact you and your company?

www.JDFloorStore.com or (919) 345-7224 in the Triangle and (704) 733-9568 in the Charlotte area.

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